by Cristian De Nardo | Mar 20, 2019 | Marketing
A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to ‘spruce it up a bit’ for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to...
by Cristian De Nardo | Mar 20, 2019 | Marketing
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics — open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email,...
by Cristian De Nardo | Mar 20, 2019 | Social Media
Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts....
by Cristian De Nardo | Mar 20, 2019 | Marketing
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly...
by Cristian De Nardo | Mar 19, 2019 | Marketing
It’s an incredibly exciting time to be an author. People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered...
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