by Cristian De Nardo | Mar 14, 2019 | Marketing
In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to...
by Cristian De Nardo | Mar 14, 2019 | Marketing
With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating — how is your business supposed to stand out? It can feel difficult to...
by Cristian De Nardo | Mar 13, 2019 | Marketing
Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head. I’m happy to report...
by Cristian De Nardo | Mar 13, 2019 | Marketing
Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and...
by Cristian De Nardo | Mar 13, 2019 | Marketing
There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half hour...
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