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How to Create a Twitter Moment: A Step-by-Step Guide

by Cristian De Nardo | Feb 20, 2019 | Marketing

Sometimes an event is so big, it completely takes over social media — often for days. Think back to the last awards show, sporting event, or viral meme: How many tweets about it popped onto your Twitter timeline? When more than 6,000 tweets are published per...

The Non-Techie’s Guide to Adding Music to Videos

by Cristian De Nardo | Feb 19, 2019 | Marketing

As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack, and you’ll be able to evoke the exact emotions you...

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

by Cristian De Nardo | Feb 19, 2019 | Marketing

With 69,000 subscribers and a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive...

3 Instagram Marketing Mistakes and How to Fix Them

by Cristian De Nardo | Feb 19, 2019 | Social Media

Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Hashtags...

Everything You Need to Know to Start a Retail Business

by Cristian De Nardo | Feb 18, 2019 | Marketing

I worked in three different retail stores while growing up. The most memorable experience I had was working at a clothing store on Cape Cod when I was 18. The store had been recently renovated and looked beautiful — the desk with the cash register was designed to look...
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