by Cristian De Nardo | Apr 14, 2023 | Marketing
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new...
by Cristian De Nardo | Apr 13, 2023 | Marketing
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand? It’s no secret that opportunities are continuing to grow on...
by Cristian De Nardo | Apr 13, 2023 | Marketing
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to...
by Cristian De Nardo | Apr 12, 2023 | Marketing
Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle. This is especially attractive for employees who want more from their workplace. But, there’s still some mystery surrounding the enigmatic career...
by Cristian De Nardo | Apr 11, 2023 | Marketing
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game...
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