by Cristian De Nardo | Feb 21, 2022 | Marketing
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand...
by Cristian De Nardo | Feb 21, 2022 | Marketing
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what RTB...
by Cristian De Nardo | Feb 21, 2022 | Marketing
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of...
by Cristian De Nardo | Feb 21, 2022 | Marketing
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They...
by Cristian De Nardo | Feb 18, 2022 | Marketing
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new...
by Cristian De Nardo | Feb 18, 2022 | Marketing
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none...
Recent Comments