by Cristian De Nardo | Nov 26, 2021 | Marketing
There are two types of employees – “exempt” and “non-exempt.” You might’ve seen these terms on job postings, or heard them in conversation. If you aren’t sure what they mean, don’t worry. Trying to understand labor laws can be...
by Cristian De Nardo | Nov 26, 2021 | Marketing
A great business needs a great many things in order to succeed – strong leadership, a competitive advantage, and a unique vision among them. However, one element that could make or break a business is its process (or lack thereof). A clear, repeatable process has two...
by Cristian De Nardo | Nov 25, 2021 | Marketing
We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of “down low, too slow”, this website behavior makes us feel slow and...
by Cristian De Nardo | Nov 25, 2021 | Marketing
There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste. Tasks may be unnecessary to achieve the final goal, processes may be...
by Cristian De Nardo | Nov 25, 2021 | Marketing
As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. More specifically, inbound marketing requires you to create remarkable content they’ll want to trade their contact information for. From there, those leads...
by Cristian De Nardo | Nov 24, 2021 | Marketing
There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad...
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