by Cristian De Nardo | Nov 2, 2021 | Marketing
Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles. Having accessible and easy-to-understand job descriptions can make or break the quality...
by Cristian De Nardo | Nov 2, 2021 | Marketing
When I start a TV show, I immediately try to identify each archetype. Who’s the protagonist? Who’s the villain? Who’s the unsung hero saving the day at the last minute? Sometimes, it’s clear from the very beginning and others, you can’t...
by Cristian De Nardo | Nov 1, 2021 | Marketing
Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV...
by Cristian De Nardo | Nov 1, 2021 | Marketing
When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right? Falling in love with a brand isn’t all that...
by Cristian De Nardo | Nov 1, 2021 | Marketing
If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content...
by Cristian De Nardo | Nov 1, 2021 | Marketing
In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? From influencer marketing to virtual events, there are so many efforts brands can focus...
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