by Cristian De Nardo | Oct 26, 2021 | Marketing
As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience. It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your...
by Cristian De Nardo | Oct 25, 2021 | Marketing
How many times have you seen a killer marketing strategy and thought to yourself, “Wow, I wish I would’ve thought of that!” (Glossier, I’m looking at you.) We’ve all been there. The truth is, when you’re just starting out, it can be...
by Cristian De Nardo | Oct 25, 2021 | Marketing
Content mapping allows you to deliver highly targeted, personalized content at every stage of the buyer’s journey, pushing leads and prospects toward a purchase decision. In this post, we’ll go over what a content map is and how you can start content mapping for your...
by Cristian De Nardo | Oct 25, 2021 | Marketing
According to HubSpot data, blogs are among the top three forms of media used in content strategies today. This isn’t surprising. Whether you’re interested in blogging for your business or as a hobby, publishing blog content offers many benefits. Blogging...
by Cristian De Nardo | Oct 25, 2021 | Marketing
If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and...
by Cristian De Nardo | Oct 23, 2021 | Marketing
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the...
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