by Cristian De Nardo | Oct 22, 2021 | Marketing
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies...
by Cristian De Nardo | Oct 22, 2021 | Marketing
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design...
by Cristian De Nardo | Oct 21, 2021 | Marketing
There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. The number of terms that a website can rank for is related to the size of the site. That is, more indexed pages mean...
by Cristian De Nardo | Oct 21, 2021 | Marketing
Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts. However, following...
by Cristian De Nardo | Oct 20, 2021 | Marketing
Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make...
by Cristian De Nardo | Oct 20, 2021 | Marketing
Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline...
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