by Cristian De Nardo | Oct 4, 2021 | Marketing
Podcasting is here to stay. According to Insider Intelligence, there are over 117 million podcast listeners in the U.S. alone, a 10% increase from last year, and that figure is expected to rise. So why are so many people listening to podcasts? 74% of podcast listeners...
by Cristian De Nardo | Oct 4, 2021 | Marketing
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and...
by Cristian De Nardo | Oct 4, 2021 | Marketing
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found that 57% of consumers are willing...
by Cristian De Nardo | Oct 4, 2021 | Marketing
Back in 2007, a research firm estimated that the average person saw up to 5,000 ads a day. Fast forward to 2021, there’s no official number, but we can assume that number has probably doubled. I mean, you can’t stream a show or scroll on social media...
by Cristian De Nardo | Oct 2, 2021 | Marketing
Recently, I set an iPhone time limit on my social media use to “45 minutes”. I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes...
by Cristian De Nardo | Oct 2, 2021 | Marketing
Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big data by...
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