by Cristian De Nardo | Sep 17, 2021 | Marketing
In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2...
by Cristian De Nardo | Sep 17, 2021 | Marketing
When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites....
by Cristian De Nardo | Sep 16, 2021 | Marketing
If you’ve ever tried to solve a Rubix Cube, you’ve put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition. While the majority of marketers will never make it to the next...
by Cristian De Nardo | Sep 15, 2021 | Marketing
Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get...
by Cristian De Nardo | Sep 15, 2021 | Marketing
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope,...
by Cristian De Nardo | Sep 15, 2021 | Marketing
Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on “Stories,” however, as you probably know, those are only viewable for 24 hours. But what if your audience wants to save...
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