by Cristian De Nardo | Aug 9, 2021 | Marketing
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within...
by Cristian De Nardo | Aug 9, 2021 | Marketing
You’ve launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience. You’ve likely heard of that popular and mystical tool — search engine optimization (SEO). And I’m willing...
by Cristian De Nardo | Aug 7, 2021 | Marketing
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking...
by Cristian De Nardo | Aug 7, 2021 | Marketing
What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports...
by Cristian De Nardo | Aug 6, 2021 | Marketing
When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on iTunes and listen to all my favorite songs. To me, CDs were obsolete and iTunes was the wave of...
by Cristian De Nardo | Aug 6, 2021 | Marketing
In case you didn’t know, email usage is at an all-time high. In fact, more than 3.7 billion people use email worldwide. So it’s no wonder we all constantly receive marketing emails from businesses. Put simply, email marketing works. This is true even in...
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