by Cristian De Nardo | Jul 19, 2021 | Marketing
Have you ever done some obscure search on Google, and been amazed when the search engine still returned such accurate results? You can thank RankBrain for that. RankBrain went live in 2015 and is now an essential part of the Google algorithm. This article will...
by Cristian De Nardo | Jul 19, 2021 | Marketing
Over the last two years, you’ve probably heard a lot about cybersecurity. Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face...
by Cristian De Nardo | Jul 19, 2021 | Marketing
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of...
by Cristian De Nardo | Jul 16, 2021 | Marketing
Perhaps you’ve spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you’ve even built your entire marketing strategy. It’s good to know what your goals are and have...
by Cristian De Nardo | Jul 16, 2021 | Marketing
According to Career Builder, 40% of recruiters look for a cover letter when they’re considering job applicants. But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital...
by Cristian De Nardo | Jul 16, 2021 | Marketing
“A good leader should always … ” How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We’re always changing and improving the way in which we help our direct reports and the company grow. And...
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