How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof. One of the best ways to prove your worth is through a compelling case study. What Is a Case Study? A case study examines a person’s or business’s specific challenge or goal, and how they solved for it. Case studies can vary greatly in length and focus on a number of details related to the initial challenge and applied solution. In professional settings, it’s common for a case study to tell the story of a successful business partnership between a vendor and a client. Whether it’s a brief snapshot of your client’s health since working with you, or a long success story of the client’s growth, your case study will measure this success using metrics that are agreed upon by the client you’re featuring. Perhaps the success you’re highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company’s services in action. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. To...

3 Easy Ways You Can Speed Up a Video

Transitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas and thoughts together into a cohesive narrative. Otherwise, if you abruptly hop from one point to another, you’ll throw your audience off and confuse them, increasing the likelihood that they’ll disengage with your work. If you’re a video editor, you know that one of the most common and effective transitions when creating videos is shooting a clip in slow motion, and then speeding up the ending during post-production. To show you how to do this, we’ve put together a guide that fleshes out three easy ways you can speed up a video and, in turn, craft engaging transitions in Adobe Premiere Pro. How to Speed Up a Video Use the Speed/Duration command in Adobe Premiere Pro. Use the Rate Stretch tool in Adobe Premiere Pro. Use the Time Remapping tool in Adobe Premiere Pro. 1. Use the Speed/Duration command in Adobe Premiere Pro. If you want to use the Speed/Duration command in Adobe Premiere Pro to speed up one of your videos, follow the instructions below. 1. In your Timeline Panel or Project Panel, select one or multiple clips. 2. Click “Clip” and then choose “Speed/Duration”. Image Credit: Adobe 3. Change your clip speed to your desired percentage. The higher your percentage, the shorter the duration of your clip will be. 4. To keep your clip’s audio at its original pitch, click “Maintain Audio Pitch”. 2. Use the Rate Stretch tool in Adobe Premiere Pro. Premiere Pro’s...

How to Change Twitter Handle

These days, Twitter is often used as another channel for professional connection — for instance, if you’re a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. Alternatively, as a business, you likely use Twitter for many of your marketing purposes — in fact, 75% of B2B businesses use Twitter as a part of their marketing strategy. But what if your Twitter username, otherwise known as handle, is “crfx14” or “catlover22”? (You know … just as a random example … ) If you feel your Twitter handle doesn’t appropriately represent you in 2019, there’s an easy fix. Here, we’ll show you how to change your Twitter handle, as well as how to change it on Twitter’s Mobile App. Disclaimer: If you change your username, your followers will see a new username next to your profile — but it won’t necessarily affect your existing followers, Direct Messages, or replies. You’ll want to alert your followers so they know to Direct Message or reply to your new username. How to Change Twitter Handle Go to “Settings and privacy” from your profile icon drop-down menu. Under Account, click the text box beside Username and type a new username in the space. If the username is taken, Twitter will prompt you to make a new one. If the username is available, you’ll see a green “Available!” notification. Click “Save changes” at the bottom of the screen. 1. Go to “Settings and privacy” from your profile icon drop-down menu. 2. Under Account, click the text box beside “Username” and type a new username in the space....

10 Impressive Ways to Start a Cover Letter [+ Examples]

According to Addison Group, only 18% of employers rank cover letters as important. But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? A cover letter might not always be the most important thing to a hiring manager, but if your resume or connections aren’t enough to get you through the door, a powerful cover letter could be the what gets you an interview. For instance, a hiring manager might only read your cover letter if your resume raised questions about why you’re applying for the position, or why you’re leaving your current role. In these cases, your cover letter can be a crucial factor in whether or not you move forward in the hiring process. Your cover letter is an opportunity to showcase your personality, display your interest in the job, and include relevant information that otherwise wouldn’t be surfaced in your application. But there’s a fine line between standing out and coming across as brash or gimmicky. An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. So, where do you begin when writing a cover letter? More specifically, where should your beginning begin? Recruiters read a ton of cover letters — especially if the company is growing quickly and hiring non-stop. What does this mean for you? You need to get their attention right away. To help you overcome writer’s block, and hook your...

5 Ways Your Boss Wants You to Improve This Year

It’s a tradition to set New Year’s resolutions, and for many people, these goals involve improving things in their personal lives, like health and wealth. Consider how much time you spend on your career, however, and you’ll see it makes sense to set some resolutions relating to the workplace, too. Try some of the following ideas to more deeply engage with your work life this year, and chances are your boss will recognize the investment. 1. Create a Culture of Mentorship Every workplace is filled with people who have vast experience, but don’t get an opportunity to put all their knowledge to work. Take a poll around your office to see what talents and skills people have and would be willing to share with others. You may find that people who are whizzes at building complex spreadsheets would welcome the chance to pass that knowledge on to others. A mentorship can make them feel good and improve productivity and confidence among those learning new skills. Don’t limit people to skills directly tied to work, either. The boss’s executive assistant might have a black belt in karate, and teaching a self-defense class or two could let them apply those talents and make a real difference in someone’s life. 2. Stay on Track A good leader works with their employees to create annual performance goals. If those objectives aren’t revisited until the middle or end of the year, it could be too late to catch up. Start the New Year by scheduling a monthly meeting with yourself to review your progress. If you aren’t getting to tasks that are critical to your...

7 of the Best A/B Testing Tools for 2019

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context. This naturally begs the questions — what should you do when you can’t find a solution to one of your problems on the internet? To find the answers to your unique problem, consider channeling your inner Sherlock Holmes and become an investigator. Investigators forage for information that’ll lead them to the answers of their own specific questions. And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. To figure out which website design, line of copy, or product feature will produce the best results for your company, you must discover what your unique set of customers prefer. To help you do this, we’ve curated seven of the best A/B testing tools for 2019 that’ll help you optimize your website design, copy, product, and, most importantly, help you find the answers to your own specific situation. Best A/B Testing Tools VMO Optimizely Omniconvert Crazy Egg AB Tasty Freshmarketer Convert 1. VWO Image Credit: VWO G2Crowd Rating: 4.2/5.0 (130 reviews) Trusted by over 4,500 enterprise brands including eBay, Target, and Virgin Holidays, VWO is an A/B testing and conversion...