19 Impressive Product Demo Videos You’ll Want to Copy

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. In fact, 72% of people would rather use video to learn about a product or service. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. Want to skip straight to the videos? Click here. 1. Identify the goal Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with. What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, “After watching our product demo video, we hope the viewer submits a demo request form.” 2. Determine your audience Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch? What buyer persona will you be gearing this video for? All of these are important questions to answer. For example, let’s say you’re...

The 20 Instagram Accounts With the Most Followers (& What Marketers Can Learn From Them)

When Instagram was first released, it was thought of only as a fun, visual social media network. Nowadays, it’s also used as a major content promotion tool for brands and influencers. In fact, according to Sprout Social, 80% of Instagram users follow a brand, and one of the three most-viewed Stories of all time was posted by a business account. Along with business accounts, influencer marketing is also on the rise. For instance, 93% of influencer marketing campaigns took place on Instagram in 2018. By introducing key product updates like video, stories, and IGTV, Instagram now boasts over 1 billion monthly active users who spend close to an hour scrolling through the app each day they log in. Instagram’s popularity lets most brands forge an emotional connection with a massive audience. Some brands are so good at visually engaging and resonating with Instagram users that they’ve attracted tens of millions of followers. To help you learn from the platform’s best of the best, we’ve compiled a list of 20 accounts with the highest number of users — as well as a few key takeaways from each. Because the accounts with the most followers belong to influencers and celebrities, we’ve split this rundown into two sublists that are brand and influencer specific.  1. Instagram Followers: 303 Million Instagram sets a great example for brands who truly want to engage an audience on their app. By curating and reposting their users’ most captivating content on their own profile, Instagram shows their followers that everyday people can meet their creative and artistic potential on the platform. This inspires brands and normal Instagram users to spend the...

The Ultimate Guide to Using Twitter for Business in 2019

Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet. If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth marketing — it’s also a place to meet your customers where they are. However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter. So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, we’ve created this helpful guide. Keep reading to learn how you can use Twitter for your business in 2019. How to Market Effectively on Twitter First, you need to build your Twitter marketing strategy. Your strategy is your foundation for success and is worth all the time you spend researching and creating it. A Twitter marketing strategy is just like any other social media strategy — it is centered around the content you create, publish, and distribute to engage your followers. The content you publish should attract new followers, encourage new leads, boost conversions, and grow brand recognition. Your business likely already has high-level business...

How to Develop a Go-to-Market Plan That Works [+Free Template]

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Take Apple, for example. In the 1980s, decades before Steve Jobs launched the game-changing iPhone, he led one of Apple’s biggest flops: the Apple Lisa computer. Although Lisa had some of the best graphic technology of its time, only 10,000 units sold. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Overall, many say the computer itself and the messaging around it was not valuable to Apple’s prospective customers. The release was such a disaster that it reportedly resulted in Jobs’s temporary exit from Apple. While Apple and Steve Jobs recovered, smaller companies could have a lot more to lose when bringing a product to market with a poor plan. As you develop something new, it’s vital to also start drawing out a go-to-market strategy that’s customized to fit your budget and your buyer persona. We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. When a lead becomes a customer, the flywheel continues as the company is tasked with...

The Personality Traits of Top Marketing Leaders

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change. Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. From SEO, Paid Ads, Email, Content, Social, and everything in between, successful individuals are innovating the processes that we already know and inspiring their teams, as well as their online followers. In this new original research, my team at Fractl sought out to determine what makes these inspiring figures tick. Which characteristics, traits, and personality types are common among the most successful marketing leaders? How do your most trusted marketing professionals compare to other influencers in the industry? Using IBM’s Watson Personality Insights, we were able to determine the top (and bottom) traits among 2019 top digital marketing leaders across the spectrum. From Neil Patel to Seth Godin, and from Amy Vernon to Mari Smith, we break down the personalities of these individuals and identify which personality traits for which leaders scored highest. Whether you want to become a powerful marketing leader or simply want to emulate some of their most impressive traits in the workplace, keep reading. The Most Important Personality Traits to Succeed in Digital Marketing 1. Adventurousness You probably think ambition, creativity, or collaboration are obvious personality traits you need to be successful in marketing. However, our report showed that leaders actually commonly scored high for the trait Adventurousness. Taking risks, testing new methods, and coming up with new ideas are all...

15 Free Professionally-Designed Landing Page Templates

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. While landing pages can play a vital role in lead generation, they don’t have to be complicated. In fact, you should aim for a page that’s concise and inviting, rather than complex and overwhelming. Rather than just placing a rigorous contact form on a page, it can be more productive to tease an interesting offer or a free resource in exchange for only a small amount of information. Even when you know what you’re going to offer and what information you’d like to receive from a visitor, the idea of building a landing page can still feel daunting. If you don’t have the bandwidth to build a page yourself, have little experience in design software, or have limited resources to hire a designer, using a pre-designed template could be the most efficient way to launch a professional looking page in a short amount of time. We’ve put together a list of 15 free, easy-to-use templates that can guide you through the process of building your next landing page. 15 Free Professionally-Designed Landing Page Templates 1. Royce Available on Squarespace Royce is specialized for event reservations. There is no navigation bar, but the layout features a customizable background image, a headline, and a...