by Cristian De Nardo | Jun 25, 2021 | Marketing
Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, as achieving your goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals...
by Cristian De Nardo | Jun 24, 2021 | Marketing
There’s a frustrating truth that every business deals with early into its growth: More money, more problems. It seems counterintuitive — if sales and revenue are up, isn’t that a good thing? How are bigger profits a potential problem? Put simply, it all comes down to...
by Cristian De Nardo | Jun 23, 2021 | Marketing
Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible. You’re not alone. Like you,...
by Cristian De Nardo | Jun 23, 2021 | Marketing
In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s...
by Cristian De Nardo | Jun 23, 2021 | Marketing
As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even...
by Cristian De Nardo | Jun 22, 2021 | Marketing
I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon an address they only used to fill out forms on websites. As...
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