by Cristian De Nardo | Jun 16, 2021 | Marketing
When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how rarely content managers...
by Cristian De Nardo | Jun 16, 2021 | Marketing
Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you’re much more likely to hit the mark when you can validate assumptions with cold,...
by Cristian De Nardo | Jun 16, 2021 | Marketing
When I was getting married, one of the main tools that helped me plan was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party. However, Pinterest isn’t just used for event planning. You can use the social media...
by Cristian De Nardo | Jun 16, 2021 | Marketing
Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a...
by Cristian De Nardo | Jun 15, 2021 | Marketing
Next time you open Netflix, I want you to try something. When you see your tailored suggestions, as the platform starts the video right where you left off on your iPad, stop and take note of that experience. How do these experiences actually make you feel? Does the...
by Cristian De Nardo | Jun 15, 2021 | Marketing
For years, millions of brands have flocked to Instagram and Facebook to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, marketing on these platforms has proven to be a smart tactic. On Instagram alone, 90% of...
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