by Cristian De Nardo | May 5, 2021 | Marketing
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your...
by Cristian De Nardo | May 4, 2021 | Marketing
Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know...
by Cristian De Nardo | May 3, 2021 | Marketing
Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the...
by Cristian De Nardo | May 3, 2021 | Marketing
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to...
by Cristian De Nardo | Apr 30, 2021 | Marketing
If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?” Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what...
by Cristian De Nardo | Apr 30, 2021 | Marketing
To understand the “rule of thirds” as it relates to web design, let’s start with an example. Consider this image of a bull in a field: Not too interesting, right? As the center of the image, the bull image feels a little bland and predictable....
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