by Cristian De Nardo | Apr 12, 2021 | Marketing
Long gone are the days of dial-up internet when web pages loaded line by line. Today’s internet users expect an instant response, with 93% of people leaving a website because it didn’t load properly. No one wastes time on a poor experience. To elevate the...
by Cristian De Nardo | Apr 12, 2021 | Marketing
The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I...
by Cristian De Nardo | Apr 12, 2021 | Marketing
Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved. In our 2020 “Not Another State of Marketing Report,” we found that more than one in three marketers listed Facebook ads as their best...
by Cristian De Nardo | Apr 12, 2021 | Marketing
A lot of companies have employee referral programs. The concept is simple: If you refer someone who ends up getting hired, you earn a reward (typically a cash bonus). It’s a win-win – HR gets qualified candidates while employees feel motivated to assist in the...
by Cristian De Nardo | Apr 12, 2021 | Marketing
Today’s buyer’s journey includes a number of interactions across various touchpoints and channels. There’s rarely a conversion of sale that occurs based off a single interaction. Rather, conversions and sales often stem from a mix of interactions via...
by Cristian De Nardo | Apr 12, 2021 | Marketing
A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it...
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