by Cristian De Nardo | Mar 17, 2021 | Marketing
Over the past year, marketers got a crash course in remote work. As 2021 approached, many of us had already invested in at-home desks, workout equipment, and other tools meant to make work-from-home a little easier. At the top of that list? Video conferencing...
by Cristian De Nardo | Mar 17, 2021 | Marketing
As a marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or...
by Cristian De Nardo | Mar 16, 2021 | Marketing
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I...
by Cristian De Nardo | Mar 16, 2021 | Marketing
Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016. Social media platforms like Twitter and Instagram have encouraged hashtag use for years as a way for users to connect with their communities....
by Cristian De Nardo | Mar 15, 2021 | Marketing
One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it’s the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch...
by Cristian De Nardo | Mar 15, 2021 | Marketing
With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most...
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