by Cristian De Nardo | Feb 12, 2021 | Marketing
Did you know that the virtual and augmented reality global revenue is expected to grow from over $13 billion this year to more than $67 billion by 2024? In fact, virtual reality startups are valued at more than $36 billion on paper. For marketers, virtual...
by Cristian De Nardo | Feb 11, 2021 | Marketing
Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task. Between outlining, deciding on a design, filling it out, and finalizing the details, it’s not uncommon for a few...
by Cristian De Nardo | Feb 11, 2021 | Marketing
To have a winning marketing strategy, you need to understand the analytics behind that strategy — analytics that highlight important things like: 1) the metrics you care about most, 2) how your current strategy is doing, 3) how close you are to reaching your goals,...
by Cristian De Nardo | Feb 11, 2021 | Marketing
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate. The open rate measures the percentage of recipients who opened your email,...
by Cristian De Nardo | Feb 11, 2021 | Marketing
This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue. We’ve come a long way since we began banging the drum about inbound...
by Cristian De Nardo | Feb 11, 2021 | Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday...
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