by Cristian De Nardo | Feb 4, 2021 | Marketing
If you’re reading this article, I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You already know video is an important channel, and...
by Cristian De Nardo | Feb 3, 2021 | Marketing
Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers. It is also a valuable tool for generating more leads on social media....
by Cristian De Nardo | Feb 3, 2021 | Marketing
Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest? Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, those stats are hard...
by Cristian De Nardo | Feb 2, 2021 | Marketing
Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of...
by Cristian De Nardo | Feb 2, 2021 | Marketing
Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most...
by Cristian De Nardo | Feb 2, 2021 | Marketing
Roses are red, violets are blue, Valentine’s Day is coming … and you didn’t think this one through. If you’re shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So — do...
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