by Cristian De Nardo | Dec 9, 2020 | Marketing
In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced...
by Cristian De Nardo | Dec 9, 2020 | Marketing
When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today,...
by Cristian De Nardo | Dec 9, 2020 | Marketing
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI...
by Cristian De Nardo | Dec 9, 2020 | Marketing
How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!” (Glossier, I’m looking at you.) We’ve all been there. The truth is, when you’re just starting out, it can be...
by Cristian De Nardo | Dec 9, 2020 | Marketing
As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow. There are plenty of benefits to enabling comments on your blog, including an opportunity to...
by Cristian De Nardo | Dec 9, 2020 | Marketing
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out?...
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