by Cristian De Nardo | Dec 1, 2020 | Marketing
Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not...
by Cristian De Nardo | Dec 1, 2020 | Marketing
How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It’s no secret the SaaS market is highly...
by Cristian De Nardo | Dec 1, 2020 | Marketing
The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness. But there are some...
by Cristian De Nardo | Nov 30, 2020 | Marketing
Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80%, and the mere...
by Cristian De Nardo | Nov 30, 2020 | Marketing
A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements,...
by Cristian De Nardo | Nov 30, 2020 | Marketing
As we near the end of 2020, one thing is certain: We’ve spent a lot of time on social media this year. But, our increased connection to social media isn’t at all shocking. In March, as countries implemented stay-at-home orders due to the global pandemic,...
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