by Cristian De Nardo | Nov 17, 2020 | Marketing
Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find...
by Cristian De Nardo | Nov 17, 2020 | Marketing
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media...
by Cristian De Nardo | Nov 16, 2020 | Marketing
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year....
by Cristian De Nardo | Nov 16, 2020 | Marketing
As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Additionally, data can...
by Cristian De Nardo | Nov 14, 2020 | Marketing
While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic...
by Cristian De Nardo | Nov 14, 2020 | Marketing
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re...
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