by Cristian De Nardo | Oct 27, 2020 | Marketing
Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over....
by Cristian De Nardo | Oct 27, 2020 | Marketing
To consider what ad fatigue is, let’s start with an example. Consider times you’ve changed the TV channel because you’ve seen the same ad ten times that night already. Alternatively, think about occasions when you’re so tired of hearing a...
by Cristian De Nardo | Oct 27, 2020 | Marketing
You can’t get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed “SEO experts” out there, but far fewer people who actually understand what they’re talking about, and can apply it....
by Cristian De Nardo | Oct 26, 2020 | Marketing
When you open Adobe Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this. It’s an incredibly powerful design software...
by Cristian De Nardo | Oct 26, 2020 | Marketing
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can...
by Cristian De Nardo | Oct 26, 2020 | Marketing
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. It’s that compelling content that’s crucial to making inbound...
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