by Cristian De Nardo | Oct 15, 2020 | Marketing
Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital...
by Cristian De Nardo | Oct 15, 2020 | Marketing
When it comes to your site’s performance, page speed is of the utmost importance. However, unless you understand how this metric works — and, more specifically, the factors that influence it — you may find it difficult to improve. To reduce your bounce rate and...
by Cristian De Nardo | Oct 15, 2020 | Marketing
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media,...
by Cristian De Nardo | Oct 15, 2020 | Marketing
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern...
by Cristian De Nardo | Oct 15, 2020 | Marketing
It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if it isn’t easy for your customers to sign up, it’ll all be for nothing. That’s why you need an effective...
by Cristian De Nardo | Oct 14, 2020 | Marketing
Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well. Infographics aren’t just alive and well — they remain a staple in many...
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