The Ultimate Guide to Google Analytics in 2022

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud. In fact, when I first started to delve into GA’s waters, I wondered if I’d...

Web Forms: The Ultimate Guide

Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the...

33 Emerging Technology Stats to Know in 2022

Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in?  In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on...

9 Great Ways to Use Data in Content Creation

Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect,...

The Age of the Connected Customer

Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on...