by Cristian De Nardo | Jun 7, 2022 | Marketing
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a...
by Cristian De Nardo | Jun 7, 2022 | Marketing
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me...
by Cristian De Nardo | Jun 7, 2022 | Marketing
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These...
by Cristian De Nardo | Jun 6, 2022 | Marketing
Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they...
by Cristian De Nardo | Jun 6, 2022 | Marketing
How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences...
by Cristian De Nardo | Jun 6, 2022 | Marketing
“Why do you want to work here?” It’s a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you’re genuinely interested in the role, or if it’s...
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