by Cristian De Nardo | Apr 25, 2022 | Marketing
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but...
by Cristian De Nardo | Apr 25, 2022 | Marketing
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all...
by Cristian De Nardo | Apr 25, 2022 | Marketing
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022,...
by Cristian De Nardo | Apr 22, 2022 | Marketing
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In...
by Cristian De Nardo | Apr 22, 2022 | Marketing
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether...
by Cristian De Nardo | Apr 22, 2022 | Marketing
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are...
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