by Cristian De Nardo | Apr 14, 2022 | Marketing
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. Impact Plus reported that 61% of marketers named...
by Cristian De Nardo | Apr 14, 2022 | Marketing
At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of...
by Cristian De Nardo | Apr 13, 2022 | Marketing
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought “SKIMS...
by Cristian De Nardo | Apr 13, 2022 | Marketing
What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social...
by Cristian De Nardo | Apr 13, 2022 | Marketing
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the...
by Cristian De Nardo | Apr 12, 2022 | Marketing
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. In the last two years, 99% of content planners, strategists, or marketers who pivoted their...
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