by Cristian De Nardo | Apr 4, 2022 | Marketing
As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let’s break down what web3 is, when it will...
by Cristian De Nardo | Apr 4, 2022 | Marketing
Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options. But it’s not only the platform that’s evolving — the audience is too....
by Cristian De Nardo | Apr 1, 2022 | Marketing
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to...
by Cristian De Nardo | Apr 1, 2022 | Marketing
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula The formula for...
by Cristian De Nardo | Apr 1, 2022 | Marketing
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall...
by Cristian De Nardo | Mar 31, 2022 | Marketing
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of...
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