by Cristian De Nardo | Nov 26, 2020 | Marketing
Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is...
by Cristian De Nardo | Nov 25, 2020 | Marketing
From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? Research shows that 25% of blog posts are made up of stop words. However, these words have...
by Cristian De Nardo | Nov 24, 2020 | Marketing
In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly from home, but it also put a financial burden on many households and businesses. Now, as...
by Cristian De Nardo | Nov 24, 2020 | Marketing
Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales. So it’s no surprise that traffic remains a top priority no matter what kind of site you run. As noted by a...
by Cristian De Nardo | Nov 24, 2020 | Marketing
All humans — including your customers — are emotional creatures. That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or...
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