by Cristian De Nardo | Nov 23, 2020 | Marketing
Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google is...
by Cristian De Nardo | Nov 23, 2020 | Marketing
It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and...
by Cristian De Nardo | Nov 23, 2020 | Marketing
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional...
by Cristian De Nardo | Nov 23, 2020 | Marketing
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web...
by Cristian De Nardo | Nov 23, 2020 | Marketing
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for...
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