by Cristian De Nardo | Apr 2, 2021 | Marketing
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found thirty popular...
by Cristian De Nardo | Apr 2, 2021 | Marketing
Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a...
by Cristian De Nardo | Apr 2, 2021 | Marketing
To consider the potential payoff of product diversification, let’s start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely...
by Cristian De Nardo | Apr 2, 2021 | Marketing
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they’ve aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising....
by Cristian De Nardo | Apr 1, 2021 | Marketing
When you come across a beautiful sight — be it a beach, a mountain, or your pet’s face — sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram...
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