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What’s a Competitive Analysis & How Do You Conduct One?

by Cristian De Nardo | Nov 12, 2021 | Marketing

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social...

Exit Intent Pop Up Examples and What Makes them Effective

by Cristian De Nardo | Nov 11, 2021 | Marketing

It’s common for people to visit websites without converting — maybe they’re conducting product research, educating themselves on your brand, or weighing out the advantages of your product versus one of a competitor. All of these actions are normal but...

Best Facebook Ad Software For Creating Effective Campaigns

by Cristian De Nardo | Nov 11, 2021 | Marketing

In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote...

How to Conduct an Exit Interview: 7 Top Questions [Form Template]

by Cristian De Nardo | Nov 11, 2021 | Marketing

To determine what causes employees to leave — and to create a better, happier employee experience moving forward — it’s critical you conduct productive exit interviews. In this post, you’ll learn everything you need to know about exit interviews, plus the best...

How to Clean Up Your Email List With These 5 Tips

by Cristian De Nardo | Nov 5, 2021 | Marketing

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. However, that doesn’t guarantee your email will make the...
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