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How to Find, Choose, & Hire the Best B2B Marketing Consultant or Agency

by Cristian De Nardo | Nov 3, 2021 | Marketing

Marketing is an umbrella term for a wide variety of methods and strategies meant to benefit your business. Your business has different needs that will require different types of marketing efforts. For instance, engaging with your audience and improving sales are...

7 Problem Solving Skills Marketing Managers Need & How to Improve Them

by Cristian De Nardo | Nov 3, 2021 | Marketing

Think back to a time you had to solve a problem but didn’t have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test. As a marketing manager, one may think your job...

What Are Remarketing Lists for Search Ads (RLSA)?

by Cristian De Nardo | Nov 3, 2021 | Marketing

Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week. The reason we see these ads is because we’re placed on remarketing...

17 Marketing Job Descriptions for Hiring Managers & Job Seekers

by Cristian De Nardo | Nov 2, 2021 | Marketing

Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles. Having accessible and easy-to-understand job descriptions can make or break the quality...

3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]

by Cristian De Nardo | Nov 2, 2021 | Marketing

When I start a TV show, I immediately try to identify each archetype. Who’s the protagonist? Who’s the villain? Who’s the unsung hero saving the day at the last minute? Sometimes, it’s clear from the very beginning and others, you can’t...
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