A new article today from L2 takes a look at an excerpt from the NYT bestseller, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Among the takeaways from the chapter, the author shares some interesting ideas on Apple’s success as it has moved from the dominating tech world to becoming an icon in the fashion industry. However, even though Apple could be the first tech company to have a good shot at multigenerational success, it has some serious competition to overcome from Amazon and its Alexa platform.
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