The Apple Music festival in London has been always been a staple of the fall pop music scene but never has it been more integral to Apple’s operations than this year where Apple Music is locked in a battle for supremacy among streaming services and Tim Cook is pushing services revenue as a replacement for Apple’s sagging hardware unit sales. This year’s event will not only be available on Apple’s product lineup but also PCs and for the first time through the Apple Music App on Android which launched in November of last year. That means a much wider audience. Today Apple announced the headlining lineup:
Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams and The 1975 Headline Festival’s 10th Anniversary
The festival, which marks its 10 year anniversary this year, dates were announced 3 days ago. There could be more artists added to the lineup however. Last year, the festival was headlined by Pharrell and One Direction but several other artists were announced including The Weeknd before it kicked off. Last fall, Apple renovated the Roundhouse venue where the festival is held to make it more environmentally friendly. Apple also hopes to avoid the ticketing issues that have caused issues in years past.
Apple Music Festival 2016 runs from September 18 to September 30. Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners.
Apple’s has published artwork for the artists listed above as well as quotes from many of them in the press release below:
Filed under: Apple
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