Apple shares new video highlighting Watch ABC on new Apple TV

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Yesterday, Apple uploaded a handful of new 15 second videos to its YouTube channel highlighting the various apps that its new tvOS-powered Apple TV supports. Apple shared videos showcasing apps Netflix, HBO NOW, Asphalt 8, Disney Infinity 3.0 Edition: Star Wars, and Crossy Road. Now, the company has shared one more video to YouTube highlighting Watch ABC on the new Apple TV.

The video features characters from popular ABC show The Muppets. The video ends with Apple briefly showing the Watch ABC app in the tvOS interface, followed by the same multicolor graphic that opens the video.

In the description of the video, Apple again touts that the future of TV is apps:

Watch ABC and your favorite shows and movies on Apple TV. The future of television is apps.

You can view the latest video from Apple below. It is likely that as the tvOS App Store continues to expand, Apple will continue to share videos like the ones it has posted over the past two days. Apple is pushing apps on the TV as a primary reason to upgrade to the fourth-generation Apple TV box, so it makes sense for the company to push the most popular apps available on the platform. The tvOS platform allows for developers to have more freedom in making applications than with previous generation Apple TV models.

https://www.youtube.com/watch?v=TMNpMIZ9xmQ

Filed under: Apple TV Tagged: Apple TV, Apps, tvOS, video