As slow purchase cycles likely explain falling iPad revenue, how often do you upgrade yours? [Poll]

While Apple yesterday announced record sales of three major products – iPhone, Mac, Watch – there was one notable omission from the celebrations: the iPad. Far from setting any records, the iPad continued its year-on-year decline, with a 19% fall in sales and 22% drop in revenue.

Marco Arment suggested that the prevailing wisdom that tablets are the future while computer sales dwindle might be wrong, and that iPads remain a largely additional device rather than a replacement for a Mac.

But either way, one factor more than any other is likely to be at play …

more…

Filed under: Apple