How to Cross-Post to Instagram From Your Facebook Page

Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Why Consider Cross-Posting to Instagram via Facebook on Desktop? Instagram accounts have had the ability to cross-post to […] The post How to Cross-Post to Instagram From Your Facebook Page appeared first on Social Media Marketing | Social Media Examiner. from Social Media Marketing | Social Media Examiner http://bit.ly/2VQNEfs via...

23 of the Best Personal Websites to Inspire Your Own

Some refer to it as a full-time job in itself. Others compare it to dating. And several cats over at BuzzFeed think it just plain stinks. But it doesn’t have to be that way. When you’re applying for a job, you’re typically asked to submit a resume and cover letter, or maybe your LinkedIn profile. But there are better ways to stand out from your competition, and building a personal website is one of them. Why You Need a Personal Website Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good reason for it: It’s supposed to be a single, no-frills page that documents your work experience. And while being concise is good, there’s very little opportunity to convey your uniqueness, or for your personality to shine through at all for that matter. While a resume is a sole, largely unchanging document, a personal website can be customized and updated according to what you’re working on, or what you want to emphasize. It’s both fluid and current. Did you know 70% of employers say they’ve rejected a job candidate because they learned something undesirable about them online? This doesn’t mean you should scrub the internet of everything about you — in fact, this statistic underscores the importance of polishing your online presence. Recruiters are looking you up online, and a personal website that tells the story you want to tell can make all the difference between you and a competing candidate. If you’re thinking about creating a personal...

The 10 Best Free Email Marketing Tools in 2019

In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it’s no wonder you likely constantly receive marketing emails from businesses. Email marketing works — even in the B2B space. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question — are you using email marketing effectively for your business? More importantly, are you using email marketing consistently at all? There are a ton of email marketing service tools out there to help you with your email marketing, some of which are completely free. But, it’s important to note, not all free email marketing tools offer the same features. As a new business, you’re probably most concerned with how many emails you’re able to send, which features you have access to, and whether you can upgrade your account as your business grows. You’re probably also thinking about deliverability, and whether your emails will be consistently delivered to your contacts’ inboxes. Plus, you likely want a tool that’s both easy-to-use and doesn’t require advanced technical skills. Fortunately, we have you covered — here, we’ve ranked the best free email marketing tools that you can use for your business in 2019. The 10 Best Free Email Marketing Tools in 2019 HubSpot SendPulse Mailchimp Zoho Campaigns Moosend SendInBlue Mailjet Benchmark MailerLite ExpressPidgeon 1. HubSpot’s Free Email Marketing Tool HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. You can create professional marketing emails that engage and grow your audience with...

2019 YouTube Demographics [New Data]

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Otherwise, you could waste a ton of precious time and resources creating content that your buyer persona will never see. If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics YouTube Age Demographics Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 80% of 45-64 year old American internet users watch videos on YouTube. Over half of American internet users who are aged 65 and over watch videos on YouTube. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. YouTube Geography Demographics 15.5% of YouTube’s visitors are from the United States, 8.2% from India, 4.7% from Japan, 4.5% from Russia, and 3.4% from China. These are also the countries that YouTube attracts the most visitors from. YouTube is available in more than 91 countries. YouTube is available in 80 different languages. YouTube Gender Demographics Over 50%...

Buzz Marketing: What It Is & How to Do It Right

On Sunday, the first episode of the last season of Game of Thrones not only made its fans the happiest people in the world for an hour, but it also shattered HBO’s record for the most amount of viewers a single episode of a show has ever attracted — 17.4 million. What’s arguably more impressive than the amount of viewers Game of Thrones’ season eight premiere captivated, though, is how long its fans have been waiting to watch this episode — 20 months. Game of Thrones is considered one of the best television shows ever made. It boasts a gripping and sophisticated storyline that’s chock full of twists, turns, and your favorite characters’ deaths, so there’s no wonder why the series has created a cult-like following and an irrational fear of admitting you’ve never seen a single episode of the show in your life. However, Game of Thrones’ masterful storytelling isn’t the only reason why it’s season eight premiere broke HBO’s ratings record. The show’s marketing & advertising team also generated huge amounts of buzz for its final season and successfully sustained it for nearly two years. What is buzz marketing? Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Two months before the final season of Game of Thrones premiered, Bud Light aired one of their Bud Knight advertisements during Super Bowl 53. But half way through the commercial, audiences immediately realized that this wasn’t just another hilariously witty Bud Knight ad. It was...