by Cristian De Nardo | May 16, 2023 | Marketing
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will...
by Cristian De Nardo | May 15, 2023 | Marketing
Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point...
by Cristian De Nardo | May 15, 2023 | Marketing
The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major...
by Cristian De Nardo | May 12, 2023 | Marketing
Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder...
by Cristian De Nardo | May 12, 2023 | Marketing
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by...
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