by Cristian De Nardo | Oct 5, 2021 | Marketing
We’re reminded daily about how change is coming, and to succeed in business, we must remain agile. That all makes sense in theory, but in practical application, to change how you operate or serve customers is no small feat. At IMPACT, we’ve gone through...
by Cristian De Nardo | Oct 5, 2021 | Marketing
Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle. Once you put in all that work, you want to make sure your ad is ready for bidding. Google Ads helps advertisers...
by Cristian De Nardo | Oct 5, 2021 | Marketing
There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is...
by Cristian De Nardo | Oct 5, 2021 | Marketing
If you are running a business, odds are, you’ve already figured out your business model. It’s usually the first thing entrepreneurs build out, as it’s key to figuring out the value you’re bringing to the market and consumers. But what about your people, processes,...
by Cristian De Nardo | Oct 4, 2021 | Marketing
Podcasting is here to stay. According to Insider Intelligence, there are over 117 million podcast listeners in the U.S. alone, a 10% increase from last year, and that figure is expected to rise. So why are so many people listening to podcasts? 74% of podcast listeners...
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