by Cristian De Nardo | Oct 4, 2021 | Marketing
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found that 57% of consumers are willing...
by Cristian De Nardo | Oct 4, 2021 | Marketing
Back in 2007, a research firm estimated that the average person saw up to 5,000 ads a day. Fast forward to 2021, there’s no official number, but we can assume that number has probably doubled. I mean, you can’t stream a show or scroll on social media...
by Cristian De Nardo | Oct 2, 2021 | Marketing
Recently, I set an iPhone time limit on my social media use to “45 minutes”. I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes...
by Cristian De Nardo | Oct 2, 2021 | Marketing
Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big data by...
by Cristian De Nardo | Oct 2, 2021 | Marketing
When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you’re fulfilling orders and payments...
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