by Cristian De Nardo | Jun 2, 2021 | Marketing
Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies. But what does this metric really mean? Should we really strive to improve it? Will a high domain authority help us rank better on Google? Domain...
by Cristian De Nardo | Jun 2, 2021 | Marketing
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the...
by Cristian De Nardo | Jun 2, 2021 | Marketing
For the last year and a half, many of us have gotten used to doing everything — including shopping — from home. Now, it seems full reopenings are closer than ever in the U.S. as the CDC now says that fully vaccinated Americans no longer need to wear...
by Cristian De Nardo | Jun 1, 2021 | Marketing
Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time...
by Cristian De Nardo | Jun 1, 2021 | Marketing
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated...
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