by Cristian De Nardo | Jun 1, 2021 | Marketing
Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them....
by Cristian De Nardo | Jun 1, 2021 | Marketing
While it can be difficult to define the traits of a good employee, it’s easy to describe the perks. A good employee, for instance, gets raises, promotions, and praise from managers. She is often a role model for her peers, gets selected for unique projects, and...
by Cristian De Nardo | Jun 1, 2021 | Marketing
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their...
by Cristian De Nardo | May 28, 2021 | Marketing
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and...
by Cristian De Nardo | May 28, 2021 | Marketing
Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats....
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