by Cristian De Nardo | May 7, 2021 | Marketing
As a blogger, you want your website to reflect your unique voice and style. You also want visitors to have a positive experience navigating your site — that is, reading posts with ease, searching for topics of interest, and discovering other content that makes them...
by Cristian De Nardo | May 7, 2021 | Marketing
In midsize to large companies, it’s standard to have business intelligence (BI) analysts generate reports on behalf of employees. Having a designated team is great, as it signifies you have the resources to process large volumes of data. However, it can be a...
by Cristian De Nardo | May 7, 2021 | Marketing
Ever left something perfectly fine and came back to a total disaster? Any pet owner will probably say, “yes.” At work, the same can happen when collaborating on a shared document. It’s usually an accidental keyboard stroke that does it. Unless...
by Cristian De Nardo | May 7, 2021 | Marketing
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog...
by Cristian De Nardo | May 6, 2021 | Marketing
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes all of these and more. It’s...
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