by Cristian De Nardo | May 6, 2021 | Marketing
The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges. It also means knowing how...
by Cristian De Nardo | May 6, 2021 | Marketing
I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in. While you and your team may have many new business ideas you want to...
by Cristian De Nardo | May 5, 2021 | Marketing
Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time? That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a...
by Cristian De Nardo | May 5, 2021 | Marketing
Instagram scrollers beware: your favorite photo-sharing app has a feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s “Activity Status” setting shows when you were last on the...
by Cristian De Nardo | May 5, 2021 | Marketing
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your...
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