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How to Create an Audience Profile, And Why You Should [+Examples]

by Cristian De Nardo | Apr 13, 2021 | Marketing

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise...

Here’s How to Secure A Corporate Sponsor For Your Next Event

by Cristian De Nardo | Apr 13, 2021 | Marketing

When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn’t cut it, so I bought a great office chair. I didn’t pay...

22 Stats that Make a Case for Using Webinars in Your Marketing Strategy

by Cristian De Nardo | Apr 13, 2021 | Marketing

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated, webinars are very much still relevant. Many businesses are now rethinking the benefits of a virtual event, especially during the...

What Are Core Web Vitals? + How to Improve Yours

by Cristian De Nardo | Apr 12, 2021 | Marketing

Long gone are the days of dial-up internet when web pages loaded line by line. Today’s internet users expect an instant response, with 93% of people leaving a website because it didn’t load properly. No one wastes time on a poor experience. To elevate the...

What Is Event Branding? + 5 Examples to Inspire You

by Cristian De Nardo | Apr 12, 2021 | Marketing

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I...
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