by Cristian De Nardo | Apr 12, 2021 | Marketing
Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved. In our 2020 “Not Another State of Marketing Report,” we found that more than one in three marketers listed Facebook ads as their best...
by Cristian De Nardo | Apr 12, 2021 | Marketing
A lot of companies have employee referral programs. The concept is simple: If you refer someone who ends up getting hired, you earn a reward (typically a cash bonus). It’s a win-win – HR gets qualified candidates while employees feel motivated to assist in the...
by Cristian De Nardo | Apr 12, 2021 | Marketing
Today’s buyer’s journey includes a number of interactions across various touchpoints and channels. There’s rarely a conversion of sale that occurs based off a single interaction. Rather, conversions and sales often stem from a mix of interactions via...
by Cristian De Nardo | Apr 12, 2021 | Marketing
A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it...
by Cristian De Nardo | Apr 12, 2021 | Marketing
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often...
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